AROUND THE WORLD
THE PITTI STORY
Florence in January is alive with menswear. The Fortezza da Basso becomes a crossroads where founders, designers, editors, and craftsmen gather — not just to show collections, but to exchange ideas, share drinks, and see where men’s fashion is headed.
At Pitti Uomo 107, I wasn’t just walking through exhibitions. I was part of conversations — about fabrics, silhouettes, the way culture informs style. Days blurred into nights of dinners, parties, and late talks with people who, like me, were shaping their own paths in fashion...
ITALY MAKES THE MOJRI
The only loafers you’ll ever want to wear
EASY HANGS Vol 1.
JOCO hosted Easy Hangs Vol. 1 at Strangelove, a wine and coffee bar tucked into East Austin. The space was the perfect backdrop — intimate, warm, and full of the kind of energy that makes Austin feel like home.
The evening unfolded as a gathering of friends, collaborators, and new faces. Local jewelry designer Claire Sommers Buck and rug curator The Rugaterian set up alongside JOCO, turning the bar into a pop-up of Austin creativity. Javier Jara filled the air with acoustic Spanish sets, while the team at FishShop ATX brought their signature food. Strangelove poured the wine, and the night carried itself with music, laughter, and conversations that stretched late.
Easy Hangs is our way of creating space — for community, style, and good times. Vol. 1 was just the start.
AS SEEN
OF Fashion and some sprezz
Fashion as a structure — a framework you can build a life around. Clothes and shoes should feel considered but never complicated. They should hold form, carry you through a day, and leave room for your own style to come through.
That’s where the Italian idea of sprezzatura comes in. Baldassare Castiglione first used the word in The Book of the Courtier (1528). He described it as a way of moving through the world with ease: studied preparation that hides itself, grace that never feels forced. True refinement wasn’t in excess — it was in restraint.
We hold onto that thought when making shoes. JOCO Italian loafers take the outline of the Rajasthani Mojri — a design rooted in centuries of craft — and rebuild it through the lens of Italian shoemaking. The result is pared back: a clean silhouette, strong leather, structure that settles naturally as you wear it. The detail is there, but never for show.
Sprezzatura lives in this balance. It’s not about chasing perfection or making noise. It’s about presence — the confidence that comes from something made well, worn well, and carried without effort. That’s what we mean when we say JOCO is more than fashion. It’s form made to work.
It lives on in the way we approach modern style — in choices that feel natural, not staged. A collar left open, a shirt sleeve rolled without fuss, the way leather shoes shape to their owner over time.
What matters is the ease. Behind it there’s always structure — the making, the practice, the attention to proportion — but it isn’t shown. That’s the essence of sprezzatura: not perfection on display, but confidence that feels unforced.
At JOCO, we carry this into our Italian loafers, our collection pieces. The work is in the cut, the craft, the balance of materials. What you see — and what you wear — is just the ease.
